RANGE LAUNCH - LUC BELAIRE
Us Sparkling wine brand, Luc Belaire, asked us to explore the essence of their four cuveés to create a striking collection of films for use across social and online. Decadent and playful, we designed four individual films and a master range film.
The films are entirely CG. Along with modelling each of the products to look completely photo-real, we developed a series of abstract elements to evoke the unique flavour story of each cuvée. Showcasing the bottles in an elegant light, we used beautiful macro shots with shallow depth of field for a premium look. Paired with dynamic camera angles and roving light sweeps, we explored the brand’s distinctive style and spirit throughout.