Amazon Holidays

Campaign

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Amazon Japan approached Onesal Studio to illustrate together the world of the distribution station. In this collaboration, we took an abstract approach of the conveyor belt showing box characters and products living together in an ultra-detailed fun micro world.

The campaign consisted of key visuals, web assets, social pieces, and five TV and social films that went live throughout November and December of 2020 in Japan, and with one of the films being released during the end of the year NHK Kōhaku Uta Gassen (NHK紅白歌合戦), the most-watched event of the year in Japa

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